Bingo! There is no future where Uber is profitable and there isn't someone with deep pockets who wants to undercut them starting with their most profitable mar

Bingo! There is no future where Uber is profitable and there isn't someone with deep pockets who wants to undercut them starting with their most profitable markets. Most riders don't have much customer loyalty, they just want the cheapest price. Drivers don't mind driving for multiple services. When a deep pocketed competitor launches with zero market share, they can compete with lower prices. If Uber responds too early, Uber would need to cut down prices on their full market share. If Uber waits too long, the competitor gets more traction. In the end it is a zero sum game for Uber, unless they could have used their money and focus to create Autonomous Driving Tech. Not sure if that is going to happen now! Their new CEO's mandate is to do the IPO and get investors their return ASAP. My prediction: In the next 2 years, Amazon will enter as an Uber competitor starting with Seattle and then slowly expand to Uber's most profitable markets. Any bets :)