This made me giggle: Q. What's so great about ISO standardization? A. It is often said that one of the advantages of SGML over some other, proprietary,

This made me giggle: Q. What's so great about ISO standardization? A. It is often said that one of the advantages of SGML over some other, proprietary, generic markup scheme is that "nobody owns the standard". While this is not strictly true, the ISO's pricing policy certainly has helped to keep the number of people who do own a copy of the Standard at an absolute minimum. [ Ed. note: I'm not exactly sure why this is seen as an advantage, it's just something people say. ]