Can you explain to me why a couple hundred thousand in ads matter more than a couple billion of super PACs and why those people that spent those billions are bl

Can you explain to me why a couple hundred thousand in ads matter more than a couple billion of super PACs and why those people that spent those billions are blaming it on the couple hundred? I mean maybe they do, but I feel like in that case you just have to be really shit in marketing and sales, no? EDIT: you may say: "But I mentioned so many other topics", yes, true, yet the very first in your list is RT. and no I have no skin in this game