> In the bright-eyed naiveté of my first few weeks as Facebook's first leader of the ads targeting effort Not to be too snarky, but this is facebook's (ex?) ad

> In the bright-eyed naiveté of my first few weeks as Facebook's first leader of the ads targeting effort Not to be too snarky, but this is facebook's (ex?) ad targeting leader telling us that everything is A-OK? He might well be right, and he presents some good arguments, but in the face of such an opaque system, that doesn't inspire much confidence.