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The point you’re missing is why would something be more expensive online than in store? It makes sense that an item in store to be more expensive than an item o
by halayli 9y ago
The point you’re missing is why would something be more expensive online than in store? It makes sense that an item in store to be more expensive than an item online because of the costs involved in running a store and hiring employees, but the other way around doesn’t make much sense.
- Spooky23 9y agoWhy does a refrigerated, 20oz coke cost 2x a 2 liter bottle of warm coke 50 feet away? Convenience. If you are willing to pay an extra $1 on toothpaste to avoid walking 50 ft, it’s worth another $1.
- rgbrenner 9y agoThe local stores are setting prices in comparison to other stores in the area. The online store is setting them versus other online retailers. If a competing store in the area has a sale on an item, target (for ex) will mark it down too. But that has nothing to do with the online website... the website doesn't care what the local price is.
- pm90 9y agoYou're forgetting that for brick and mortar stores which already have an efficient supply chain built for getting items to their stores it might be more expensive to get an online supply chain in place. Physical stores still make money: especially WalMart, which tends to cater to lower income groups which may not even be shopping online. And they don't have the online volume yet to reduce the prices as much as someone like Amazon.