> if one then assumes that Tesla will be able to miraculously achieve a 12% net margin per car (more than Audi does for its A4 series or BMW Given that the "Ad

> if one then assumes that Tesla will be able to miraculously achieve a 12% net margin per car (more than Audi does for its A4 series or BMW Given that the "Add Enhanced Autopilot" and "Full self-driving capability" features are basically a $9k software update, I think the Model 3 is going to have some interesting margins once they scale up production.