Since Tumblr is currying favor among a young crowd, it could prove valuable for traditional companies and media outlets that are trying to build a relationship

Since Tumblr is currying favor among a young crowd, it could prove valuable for traditional companies and media outlets that are trying to build a relationship with that audience. This terrifies me. I'd consider myself a tumblr veteran, having built a number of themes and using the service loyally for quite some time-I don't think they'd "sell out", but the idea of all these large companies invading the space, just to say they have a presence in social media, and to push up on me and my friends so they can be "close to our generation" bugs me, it almost cheapens the entire experience.