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The other side to this is users see the ads, relate to the ads, click the ads, and thus leave your site. Your pageviews will drop. Whether or not one agrees wi
by AJ007 9y ago
The other side to this is users see the ads, relate to the ads, click the ads, and thus leave your site. Your pageviews will drop.
Whether or not one agrees with the outcome, if you have a large site you definitely should be doing independent testing. Google's ad reps, much less reps from other networks, will tell you to do things that harm your site.
- katzgrau 9y agoWell, most ads open in a new window. And most serious publishers barely have the resources to survive let alone do A/B testing. The publishers I work with thankfully shy away from network advertising and only deal with clients they have a direct relationship with. Regardless, it really isn't easy or very lucrative running a digital content based business. There are outliers, sure, but the long tail paints a much different story in my experience.