The biggest problems with this kind of Marketplace is(without the ignored points): - convincing local Shop-Owners at first (this should be a no brainer but it

The biggest problems with this kind of Marketplace is(without the ignored points): - convincing local Shop-Owners at first (this should be a no brainer but it isn't - many won't see still today any value for this ) - to invest in modern Systems (even if you subsidize the cost of it, there is a chance that many owners dont do/want it) - bring local shops/stock online (the easy part, because it can be done without further involment of the owner) - train the local shop owners (it is still a big part in this kind of projects and the costs are high, because many would prefere a face to face training. - lack of PC / Web Skills) - keep the owners on the marketplace (some local shops will see a increase in transactions but most of the shops will not(they get just more work with no gain), so you have to subsidize some kind of cost(no fees for example) and pamper the shops to stay) - getting steadiliy new shops into the system (because many shops will leave at the moment you want money from them or - see point above.) - keeping officials of city/county, VC's etc. involved (with money, press or whatever - subsidizing all of this needs money and manpower)