Key takeaway (spoiler) > King and White determined that it only took three stories in small outlets to boost public discussion of a given topic by 62.7 percent

Key takeaway (spoiler) > King and White determined that it only took three stories in small outlets to boost public discussion of a given topic by 62.7 percent on Twitter. The same number of stories also swayed public opinion by about 2.3 percent in the direction of the stories' ideological positions. So media may not be able to change our opinions very much, but it can certainly change what we're talking about.