Interesting research, link-bait headline. I don't understand what the first paragraph (regarding "metrosexual" men) has to do with the rest of the article or r

Interesting research, link-bait headline. I don't understand what the first paragraph (regarding "metrosexual" men) has to do with the rest of the article or research. Is modesty considered a metrosexual trait? I think I'd associate metrosexual more with vanity, and that vanity and modesty are inversely proportional. Also, he article notes that 132 women and 100 men evaluators participated in the study, but the results for men aren't fully reported. We read that men didn't view modesty as a negative trait in women (and it is implied that women also didn't view modesty as a negative trait in women) but did the men find modestly a negative trait in men?