I think that if each site funded it's own social delivery, there would be no single "social publishing platform" to monetize. It would be a matter of just the p

I think that if each site funded it's own social delivery, there would be no single "social publishing platform" to monetize. It would be a matter of just the publishers monetizing themselves, and the social platform would be the web. And that's the promise of Mastodon. It is free because each instance pays the cost of keeping it alive in the form of hosting their instance. Like, right now, the NYTimes acts like a "database" with all the pages, and reddit or twitter like the content distribution feed, and both need funding. But if the NYTimes had its own Mastodon instance and published there, the rest of the Mastodon network would be its content distribution feed, each federation funding itself. As a sidetone, it even solves the problem of verification I think, because if I have the Mastodon account aylmao@nytimes.com for example, I don't need a central system to confirm that I'm working for the nytimes, like for example twitter would. And moreover, since Mastodon is just Atom, if people want to just see feed updates they can do that, or they can get a client that supports the full social features too. I think it's pretty cool.