4 ms·

> in March and made about $1000 from sponsors. That's one sponsor per episode at ~$200 each. I've heard that sponsors pay more for podcasts than they do for yo

• swivelmaster 9y ago
  My guess - captive audience. People listening to podcasts are likely to be driving or exercising, which means they're not able to do anything BUT listen and are far less likely to even be able to pull out their phone and start skipping forwards. Plus, hosts usually read the ad copy, which psychologically connects people to the sponsors in a way that has only really been done in very early TV and radio. By way of example, the Crooked Media podcasts (Pod Save America, etc.) include ads in which the hosts also discuss their private lives, personal disagreements, and pop culture, which creates this weird kind of serialized drama/discussion that carries through either within an episode and between ads, OR in ads for the same product but across multiple episodes. All of that makes listeners more likely to listen to ads instead of skipping them.
  • ClassyJacket 9y ago
    Plus, alot of the time, the ad reads are done live while recording (Rooster Teeth does this), so when they're done reading the copy, the hosts sometimes continue to talk about the product or topic.