On the downloads-to-listens, Apple is apparently working on that metric for people using their Podcasts app (announced at WWDC 2017). They're considering per-m

On the downloads-to-listens, Apple is apparently working on that metric for people using their Podcasts app (announced at WWDC 2017). They're considering per-minute tracking, so podcasters can measure if people are skipping over ads, and what percentage of listeners finish the podcast. (If only 50% of listeners finish an episode, then an ad placed at the start will be worth more than one at the end.) https://www.recode.net/2017/6/10/15774936/apple-podcast-analytics-wwdc https://www.recode.net/2017/6/10/15774936/apple-podcast-anal... For other metrics, some podcasts take listener surveys, like the annual TWIT Audience Survey: https://twit.tv/survey https://twit.tv/survey