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How do you get listener stats for a podcast?

• eropple 9y ago
  You can't, but obviously the podcast can, and a major reason why podcasters use third-party sites for hosting (podbean, etc.) is because advertisers trust their metrics. If you share your podbean/libsyn/whatever data with an advertiser, it's more well-regarded than "well, we pulled this out of our butts". The downloads-to-listens ratio is, of course, largely bullshit in one direction or another.
  • SyneRyder 9y ago
    On the downloads-to-listens, Apple is apparently working on that metric for people using their Podcasts app (announced at WWDC 2017). They're considering per-minute tracking, so podcasters can measure if people are skipping over ads, and what percentage of listeners finish the podcast. (If only 50% of listeners finish an episode, then an ad placed at the start will be worth more than one at the end.) https://www.recode.net/2017/6/10/15774936/apple-podcast-analytics-wwdc https://www.recode.net/2017/6/10/15774936/apple-podcast-anal... For other metrics, some podcasts take listener surveys, like the annual TWIT Audience Survey: https://twit.tv/survey https://twit.tv/survey
  • dogruck 9y ago
    I don’t think podcast producers can accurately measure or estimate the number of listeners. The vast majority of podcast listeners download directly from iTunes. There’s simply no data on who actually listens, and how long they listen. My claim is that anyone who claims to have data on podcast listen stats is wrong.