I'm aware of all of this, but my point was that Google does exactly what you described, but on a much much more pervasive level that's almost impossible to opt

I'm aware of all of this, but my point was that Google does exactly what you described, but on a much much more pervasive level that's almost impossible to opt out of. Again, I'm not defending Facebook. I'm only stating that Google is worse terms of pervasive unavoidable tracking. What each of them do with that data (e.g. emotional manipulation) is an important, but slightly separate topic. To address some of your references: 3 and 4 are real problems and probably the only thing you can never really opt out of with any provider. 8 is actually an old article on a feature since (thankfully) removed. However, even when it was there, it still only involved sharing data you had already volunteered to Facebook. 6 is aggregating data on who you are but not explicitly tracking, unless/until it's actually cross-referenced with 3 and 4, so isn't a problem in isolation The rest are trivially blockable with any content blocker (some of which even come built in to some browsers these days)