https://www.youtube.com/watch?v=EgMqhEMhVV8 https://www.youtube.com/watch?v=EgMqhEMhVV8 (12mins) https://www.youtube.com/watch?v=UbMSOCpCcA8 https://www.youtube

https://www.youtube.com/watch?v=EgMqhEMhVV8 https://www.youtube.com/watch?v=EgMqhEMhVV8 (12mins) https://www.youtube.com/watch?v=UbMSOCpCcA8 https://www.youtube.com/watch?v=UbMSOCpCcA8 (13mins) if you prefer to read instead. Online Multiplayer Video Games: Peak Daily Users 5,000,000 League of Legends (Riot Games 2009, Free / Cosmetic microtransactions) 2,552,565 PLAYER UNKNOWN'S BATTLEGROUNDS (Steam / Bluehole Inc. 2017, $30 / Cosmetic microtransactions) 727,479 Dota 2 (Steam / Valve Corporation 2013, Free / Cosmetic microtransactions) 547,883 Counter-Strike: Global Offensive (Valve Corporation 2012, $15 / Cosmetic microtransactions) -in-built audience of about 500k-5million -low barrier of entry high skill ceiling -former professional players stream their games daily and give advice -livestream audience of 10k-20k concurrent viewers -streamer can earn up to 5 million USD a year from: monthly subscription model for cosmetic chat features, ad and merchandise revenue streams There are many intersections between genres, because teenagers are interested in a lot of things, fashion, music, video-games, tv shows. There is also a certain infantisation of 20-30's due to the increasingly common choice to put off starting a family until late 30s. A good example is the two brothers Logan (22) and Jake (20) Paul. Former viners(1) who were on a Disney tv show (2) moved to youtube (3) bringing over their fans from vine and disney and adding new ones due to clever self-promotion. Any 5 to 15 year old in America knows their name and about 5-10 million watch their videos daily. What is their talent? In a post-modern twist, the story of their success is their product. Much like the various Kardashian sisters, famous for being famous very much describes where they are. They both live a Truman Show / EdTV esque life of daily fan interaction. every single day of their lives is documented into 15-20 minute long videos which they upload to their channels. (1)(2)(3) the more intersections you can get the better your chances of having a wider audience. the youtuber you mentioned does not have 50 million people watching, he has 1-3 million, the fiasco around his racist slur was viral marketing on his behalf to draw attention to his struggling channel. his peak relevancy was probably in 2014 and he has been struggling for the past 3 years to remain relevant as his fanbase grows up and he needs to adapt to their changing interests. video games are a 100 billion dollar industry with china's addiction for the electronic crack soon dwarfing anything the rest of the world does.