>there is no creativity that follows You are likely lacking in enthusiasm or other deep interest in any area. I find even casual reading outside the field ten

>there is no creativity that follows You are likely lacking in enthusiasm or other deep interest in any area. I find even casual reading outside the field tends to spark ideas in areas that I am interested in. Try to find some problem that you find deeply interesting and think about it while reading or, as jaquesm says, choose and actually work on a specific problem.