3 ms·

Its about tricking the user vs not tricking the user, and everything between. Churn can be as simple as a user aborting or clicking back right after they commit

Its about tricking the user vs not tricking the user, and everything between. Churn can be as simple as a user aborting or clicking back right after they commit a certain action. If you don't measure confusion you'll fail to reduce it.

ThomPete 9y ago
Which are all measured and via conversion metrics (I am talking about conversion in it's widest possible interpretation)