Yep, with their infrastructure it's a much easier task to build something and take advantage of the scale in multiple ways, I believe GReader was a 20% time pro

Yep, with their infrastructure it's a much easier task to build something and take advantage of the scale in multiple ways, I believe GReader was a 20% time project too. I don't think any one has come close to matching the ease and scale that GReader operated at. Sure their search has improved too, but it's pull instead of the push model that RSS is. The social networks are no substitutes, though Twitter comes closer than FB because it doesn't have to deal with my other network posts when trying to surface content I would be interested in.