That's somewhat over-simplifying their argument - the long and the short of it though was that Qualcomm has different business interests in chip-making (ie, bul

That's somewhat over-simplifying their argument - the long and the short of it though was that Qualcomm has different business interests in chip-making (ie, bulk, cheap, quick to produce) than Apple - so Qualcomm is extremely unlikely to ever match Apple. Of course if Google did in-house SoC design and had Qualcomm as a manufacturer then of course they could do it, but that's so far no happened and at that point it's Google's chip practically speaking anyhow.