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So when you sell UX to a client you would tell them to not worry about conversion because you give the user a better experience? I am not against having person
by ThomPete 9y ago
So when you sell UX to a client you would tell them to not worry about conversion because you give the user a better experience?
I am not against having personal opinions about what good UX is, but the idea that you can measure UX if you don't have measurable metrics is nothing but a marketing idea.
- goldenkey 9y agoIts about tricking the user vs not tricking the user, and everything between. Churn can be as simple as a user aborting or clicking back right after they commit a certain action. If you don't measure confusion you'll fail to reduce it.
- ThomPete 9y agoWhich are all measured and via conversion metrics (I am talking about conversion in it's widest possible interpretation)