Hear hear on anti-design! It is avoidance of design. Designing well is hard. Easy escape route: metrics! By the time you ship a design with these metrics, much

Hear hear on anti-design! It is avoidance of design. Designing well is hard. Easy escape route: metrics! By the time you ship a design with these metrics, much like usability testing, it is too late. You have just spent a bunch of time building and QAing something to a shippable state, only to find out some major usability issue. But the team thought they were almost done. No single user is another great point. Complex software has multiple personas (types of users) using it. They have different needs and sometimes they are not served well. This HEART score needs to be at least segmented by persona to start being useful.