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>> People or characters from TV shows aimed at children below 12 are not allowed to do any product endorsements, in any context. I wonder how this is handled w

>> People or characters from TV shows aimed at children below 12 are not allowed to do any product endorsements, in any context. I wonder how this is handled when the ad context is implicit. Isn't Spiderman's image, for example, always an implied advertisement for Marvel, his movies, action figures, and whatever cereal box he is appearing on this month.

X-Istence 9y ago
I'm from The Netherlands, and I can't say for certain, but I can't remember a product being sold at a grocery store that had characters from a children's TV show/movie on the label to try and sell it. Cereal is less of an issue in the first place (that's a very US thing, didn't even know it existed till I moved to the US when I was 10), but you just don't find brands associating themselves with characters from movies/tv shows. The closes you get it Sinterklaas/Zwarte Piet on seasonal items and Santa Claus. Action figures are something you have to get at a specific toy store. Large "super store" like WalMart/Target/others don't really exist. I can't go buy a couch at Albert Heijn. I don't go buy a TV at Aldi. In the US however going to Walmart for electronics is as normal as going to get groceries.
- roel_v 9y ago
  "I'm from The Netherlands, and I can't say for certain, but I can't remember a product being sold at a grocery store that had characters from a children's TV show/movie on the label to try and sell it" What? You mustn't have any children. There is cereal of Frozen and Moana here, Paw Patrol sprinkles, k3 stuff (forgot which), there's various franchise stuff in the dairy section, ... That's not even counting the non-food section in supermarkets. Next time you're at albert heijn, take a good look around.
  - X-Istence 9y ago
    Wasn't that way when I was a kid...
    - gcgggfxsdg 9y ago
      Are you saying that the last time you went to a grocery store was 50 years ago? Congrats dude.
  - Symbiote 9y ago
    Here's the cereal shelf of one of the larger supermarkets in the city centre of Copenhagen (still a fairly small supermarket). Kellogs' products are on the bottom, only two boxes have child-appealing designs. There was nothing worth photographing in the dairy section. One product was designed for children (cheese stick thing). A chocolate milkshake had a cartoon logo, but it has probably had that logo since 1950. https://ibb.co/cQco8G https://ibb.co/cQco8G
- BoorishBears 9y ago
  >Large "super store" like WalMart/Target/others don't really exist. I can't go buy a couch at Albert Heijn. I don't go buy a TV at Aldi. In the US however going to Walmart for electronics is as normal as going to get grocerie You don’t get a TV at Aldi in the US either, and many (most?) Walmart stores don’t sell groceries
rhizome 9y ago
It's not implicit, cobranding just usually doesn't use words.

X-Istence 9y ago

I'm from The Netherlands, and I can't say for certain, but I can't remember a product being sold at a grocery store that had characters from a children's TV show/movie on the label to try and sell it. Cereal is less of an issue in the first place (that's a very US thing, didn't even know it existed till I moved to the US when I was 10), but you just don't find brands associating themselves with characters from movies/tv shows. The closes you get it Sinterklaas/Zwarte Piet on seasonal items and Santa Claus. Action figures are something you have to get at a specific toy store. Large "super store" like WalMart/Target/others don't really exist. I can't go buy a couch at Albert Heijn. I don't go buy a TV at Aldi. In the US however going to Walmart for electronics is as normal as going to get groceries.

roel_v 9y ago
"I'm from The Netherlands, and I can't say for certain, but I can't remember a product being sold at a grocery store that had characters from a children's TV show/movie on the label to try and sell it" What? You mustn't have any children. There is cereal of Frozen and Moana here, Paw Patrol sprinkles, k3 stuff (forgot which), there's various franchise stuff in the dairy section, ... That's not even counting the non-food section in supermarkets. Next time you're at albert heijn, take a good look around.
- X-Istence 9y ago
  Wasn't that way when I was a kid...
  - gcgggfxsdg 9y ago
    Are you saying that the last time you went to a grocery store was 50 years ago? Congrats dude.
- Symbiote 9y ago
  Here's the cereal shelf of one of the larger supermarkets in the city centre of Copenhagen (still a fairly small supermarket). Kellogs' products are on the bottom, only two boxes have child-appealing designs. There was nothing worth photographing in the dairy section. One product was designed for children (cheese stick thing). A chocolate milkshake had a cartoon logo, but it has probably had that logo since 1950. https://ibb.co/cQco8G https://ibb.co/cQco8G
BoorishBears 9y ago
>Large "super store" like WalMart/Target/others don't really exist. I can't go buy a couch at Albert Heijn. I don't go buy a TV at Aldi. In the US however going to Walmart for electronics is as normal as going to get grocerie You don’t get a TV at Aldi in the US either, and many (most?) Walmart stores don’t sell groceries

rhizome 9y ago

It's not implicit, cobranding just usually doesn't use words.