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I don't think you're talking about measuring UX. You're talking about quantifying the business value of UX.
by tobr 9y ago
I don't think you're talking about measuring UX. You're talking about quantifying the business value of UX.
- ThomPete 9y agoNo I am talking about not being able to measure UX unless you can quantify it. Otherwise it just becomes "what is art" discussion.
- nailer 9y agoYes but conversion isn't the only metric. For a newspaper, you could also have whether users feel more informed, whether they are more informed, etc.
- ThomPete 9y agoConversion is exactly the metric there and btw have little to do with UX in this specific situation and everything to do with the quality of the content.
- nailer 9y agoNo it is not. You haven't provided supporting arguments, but I will anyway: you can sell newspapers with sensation and lies. Look at PCC vs Guardian on the Mark Duggan case.