I have a problem with the trailer video being completely void of content. Ok so this isn't a "review my startup" but if it was we'd all rip on the message not b

I have a problem with the trailer video being completely void of content. Ok so this isn't a "review my startup" but if it was we'd all rip on the message not being digestable in 2 seconds. What do you do and why should I care? Saying vague things about aesthetics and bashing the competition without citing how you are better does nothing for a to-be-convinced potential customer. This brings up a good question. So which one is it? Do we market for clarity and conciseness, knowing that we have 2 seconds to capture a customer's interest. Or do we try to get on techcrunch by being overly dramatic, whisp our users into storyland and make a video that screams "me, me, me!"? I guess you can do both =) Point is, I watched the video, its 100% about the company, but uhhh I don't care about the company, I care about what the hell you product does for me!