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That's a little overly simplistic. You can increase conversion rates at the expense of user experience, increasing churn and lowering long term LTV. Depending o
by chicken_little 9y ago
That's a little overly simplistic. You can increase conversion rates at the expense of user experience, increasing churn and lowering long term LTV. Depending on the metrics you're measuring it can go completely unnoticed.
- ThomPete 9y agoSo when you sell UX to a client you would tell them to not worry about conversion because you give the user a better experience? I am not against having personal opinions about what good UX is, but the idea that you can measure UX if you don't have measurable metrics is nothing but a marketing idea.
- goldenkey 9y agoIts about tricking the user vs not tricking the user, and everything between. Churn can be as simple as a user aborting or clicking back right after they commit a certain action. If you don't measure confusion you'll fail to reduce it.
- ThomPete 9y agoWhich are all measured and via conversion metrics (I am talking about conversion in it's widest possible interpretation)