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But kids this age have always been crazy fans of pop stars. Now they're choosing their content and engaging more directly rather than having (often skeezy) midd
by cylinder 9y ago
But kids this age have always been crazy fans of pop stars. Now they're choosing their content and engaging more directly rather than having (often skeezy) middlemen such as agents, producers, music labels, etc manufacture and force stars onto them (and then keep most of the money for themselves)
- bartozone 9y agoI'm 100% sure that any of these influencers making money most definitely have agents, producers and most likely deals with record labels (or similar). The entertainment machine is way too powerful. The large agencies have entire departments dedicated to finding these influencers and boosting their visibility through deals/partnerships/etc. While the path to fame may be changing, or has changed, the people controlling them are, and will, continue to be the same.