This article is a little dated, but dives into the engagement model and the multivariate role the app plays: https://www.vice.com/en_us/article/wdbxxn/the-socia

This article is a little dated, but dives into the engagement model and the multivariate role the app plays: https://www.vice.com/en_us/article/wdbxxn/the-social-media-app-musically-is-changing-music-marketing-v23n07 https://www.vice.com/en_us/article/wdbxxn/the-social-media-a... Publishers have successfully been able to increase metrics like Spotify and YouTube plays with exposure via the app. Its one of the few examples in the creative/publishing industry thats great for both the artists and the publishers alike.