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To understand why they have such a large valuation you need to understand that: 1. This is massive with the tween/teen market. That is why not many people unde
by samschooler 9y ago
To understand why they have such a large valuation you need to understand that:
1. This is massive with the tween/teen market. That is why not many people understand its popularity; you either need to know a tween, or have one as a kid.
2. Musical.ly became Vine after Vine shutdown. The content moved from lip-synced videos to more of a mixure of vine-like videos and lip sync.
3. They currently have 60M monthly users, and as of now Musical.ly is still #58 on the App Store (they have been in the top charts for the past 2 years at least). Its hard to say people aren't using it when its above some large companies on the charts (Linkedin, Shazam, Dropbox).
4. Their influencer network is huge as well. Nearly every popular musical.ly star has some sort of swag from the company. Think about that in the tween's mind: you're just a normal kid going to your normal middle school with your normal friends, then a national company wants YOU to be a spokesman for the company. That is quite literally getting famous for these kids. At popular industry conferences like Vidcon, they literally are celebrities.
- mistermann 9y ago> This is massive with the tween/teen market. That is why not many people understand its popularity; you either need to know a tween, or have one as a kid. So, so true. And as a result, some of these kids are not just "internet famous", but literally multi-millionaires.
- NDizzle 9y agoI have a tween/teen, but I don't let her use apps like this. Have you taken a look at it? Maybe I'm turning into an uptight old man, but it's not a good idea, knowing what I do about the internet.
- Innotek 9y agoI have a teen daughter as well. My wife and I go back and forth on this, but my take is that she's learning how to communicate with her peers in ways that I will never understand. I don't have to live in the world she will inherit, I'll have my furrowed brow and my 401k and she'll be deciding what being an adult means for her. At the end of the day, I can only coach her on how to conduct herself online, she's going to be the one out there.
- ghthor 9y agoThis is the age when our ancestors were teaching there kids about the tigers, lions and wolf's out there. If they tried to keep them safe that would have been the death of the whole tribe, as the kids that didn't understand the dangers would have done something stupid and got a bunch of people killed. Sheltering kids is bad, teaching them and finding a mutual understanding is the best way to handle them. There are predators out there and they need to be thinking about that whenever they make an interaction on the internet. Good parenting!
- dang 9y agoWould you please not repost the same (or substantially the same) comments into different threads? We're trying to avoid repetitiveness, plus it makes it harder to merge the threads.
- samschooler 9y agoWill do, sorry I didn’t realize you merge threads.