60M monthly users according to article (and probably growing). $16 per current monthly user. No idea about the running costs for the service, but does not sound

60M monthly users according to article (and probably growing). $16 per current monthly user. No idea about the running costs for the service, but does not sound too unreasonable. Wikipedia writes: "Musical.ly's structure allows the viral dissemination of trends throughout the platform. The hashtags that are popular on this social network usually make reference to bits of pop culture and trends among the internet world. Because of its massive usage, a lot of events launched within the app can become viral global events, especially among teenagers"