5 ms·

WTF. Is 1B even a meaningful number any more. I literally hear about these guys for the first time.

by loxs 9y ago

simmons 9y ago
I think you need to be around the right age group to have heard about it. My 9-year-old niece is obsessed with Musical.ly. I often look at it, and think there's no way I would have ever thought to invent an app like that.
tqkxzugoaupvwqr 9y ago
Musical.ly is popular with children and young teenagers that perform dances to their favorite songs and share them with others.
jpalomaki 9y ago
60M monthly users according to article (and probably growing). $16 per current monthly user. No idea about the running costs for the service, but does not sound too unreasonable. Wikipedia writes: "Musical.ly's structure allows the viral dissemination of trends throughout the platform. The hashtags that are popular on this social network usually make reference to bits of pop culture and trends among the internet world. Because of its massive usage, a lot of events launched within the app can become viral global events, especially among teenagers"
dsjoerg 9y ago
Your world is narrower than you realized.
spmurrayzzz 9y ago
This has turned into a very well-curated A&R scouting platform. The valuation isn't surprising to me at all.
- coryl 9y ago
  Do music/entertainment companies even scout anymore? Seems like a redundant role, given music publishing is largely dying out as well.
  - cromon 9y ago
    Music publishing is bigger than ever, Kobalt just got $600m to spend on copyrights.
  - spmurrayzzz 9y ago
    This article is a little dated, but dives into the engagement model and the multivariate role the app plays: https://www.vice.com/en_us/article/wdbxxn/the-social-media-app-musically-is-changing-music-marketing-v23n07 https://www.vice.com/en_us/article/wdbxxn/the-social-media-a... Publishers have successfully been able to increase metrics like Spotify and YouTube plays with exposure via the app. Its one of the few examples in the creative/publishing industry thats great for both the artists and the publishers alike.
afghanPower 9y ago
Phew. I am not the only one.

WTF. Is 1B even a meaningful number any more. I literally hear about these guys for the first time.

by loxs 9y ago

WTF. Is 1B even a meaningful number any more. I literally hear about these guys for the first time.

I think you need to be around the right age group to have heard about it. My 9-year-old niece is obsessed with Musical.ly. I often look at it, and think there's no way I would have ever thought to invent an app like that.

tqkxzugoaupvwqr 9y ago

Musical.ly is popular with children and young teenagers that perform dances to their favorite songs and share them with others.

jpalomaki 9y ago

60M monthly users according to article (and probably growing). $16 per current monthly user. No idea about the running costs for the service, but does not sound too unreasonable. Wikipedia writes: "Musical.ly's structure allows the viral dissemination of trends throughout the platform. The hashtags that are popular on this social network usually make reference to bits of pop culture and trends among the internet world. Because of its massive usage, a lot of events launched within the app can become viral global events, especially among teenagers"

dsjoerg 9y ago

Your world is narrower than you realized.

spmurrayzzz 9y ago

This has turned into a very well-curated A&R scouting platform. The valuation isn't surprising to me at all.

coryl 9y ago
Do music/entertainment companies even scout anymore? Seems like a redundant role, given music publishing is largely dying out as well.
- cromon 9y ago
  Music publishing is bigger than ever, Kobalt just got $600m to spend on copyrights.
- spmurrayzzz 9y ago
  This article is a little dated, but dives into the engagement model and the multivariate role the app plays: https://www.vice.com/en_us/article/wdbxxn/the-social-media-app-musically-is-changing-music-marketing-v23n07 https://www.vice.com/en_us/article/wdbxxn/the-social-media-a... Publishers have successfully been able to increase metrics like Spotify and YouTube plays with exposure via the app. Its one of the few examples in the creative/publishing industry thats great for both the artists and the publishers alike.

afghanPower 9y ago

Phew. I am not the only one.