3 ms·

You can Google "Adpocalypse" for more info on this. Here are a couple of articles on it: https://www.nytimes.com/2017/04/17/arts/youtube-broadcasters-algorithm

by mtgx 9y ago

You can Google "Adpocalypse" for more info on this. Here are a couple of articles on it: https://www.nytimes.com/2017/04/17/arts/youtube-broadcasters-algorithm-ads.html https://www.nytimes.com/2017/04/17/arts/youtube-broadcasters... http://www.tubefilter.com/2017/05/04/how-youtube-adpocalypse-affected-top-creators/ http://www.tubefilter.com/2017/05/04/how-youtube-adpocalypse... It started when some big advertisers made waves about their ads being placed on "extremist" videos on YouTube. Some quit Google's network at the time, too. To beg them back, Google essentially started removing anything that might upset those big advertisers. Like anything at all. The "demonetization" actually came a bit later when there was backlash against those removals from users, so it was Google's way to "compromise". It wouldn't remove the more "sensitive" (but not extremist) videos, but it would demonetize them without much thought.

ghaff 9y ago
Is this even slightly surprising (or unreasonable)? An ad placement agency--which is effectively what google is acting as from an advertising perspective--wants safe, uncontroversial placements for at least most of their clients, especially big mainstream ones. They're mostly not looking for "edgy." The main surprise to me is that advertising support for a fair bit of non-mainstream content has held up as long as it has.
- Feniks 9y ago
  No its not. Companies care about their brand and have always wanted some assurance that their ads don't show up in something controversial. There is actually a really simple solution here that nobody wants to talk about. DO NOT MONETIZE YOUR VIDEO
- rrhd 9y ago
  The boundary for what gets demonitized are arbitrary and ridiculous. It's not just people dropping racial slurs or showing graphic violence. It's comedy channels, science channels, etc... It's probably the only thing they can do, but it really is an awful way to treat people who should be your partners.

by mtgx 9y ago

ghaff 9y ago

Is this even slightly surprising (or unreasonable)? An ad placement agency--which is effectively what google is acting as from an advertising perspective--wants safe, uncontroversial placements for at least most of their clients, especially big mainstream ones. They're mostly not looking for "edgy." The main surprise to me is that advertising support for a fair bit of non-mainstream content has held up as long as it has.

Feniks 9y ago
No its not. Companies care about their brand and have always wanted some assurance that their ads don't show up in something controversial. There is actually a really simple solution here that nobody wants to talk about. DO NOT MONETIZE YOUR VIDEO
rrhd 9y ago
The boundary for what gets demonitized are arbitrary and ridiculous. It's not just people dropping racial slurs or showing graphic violence. It's comedy channels, science channels, etc... It's probably the only thing they can do, but it really is an awful way to treat people who should be your partners.