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That's not an accurate summary at all. The message of the article is that good CEOs set a direction and then act as an immutable rudder with the aim of ensurin
by tome 9y ago
That's not an accurate summary at all. The message of the article is that good CEOs set a direction and then act as an immutable rudder with the aim of ensuring that the organisation stays pointed in that direction.
- token_throwaway 9y agoYou're completely right. And either way it's about $0.05 of old insight.
- hammock 9y agoDoesn't a rudder...steer?
- tome 9y agoAh, good question. The point is not that the CEO doesn't make any changes but that he/she makes changes to keep the overall direction constant!