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Here's two things that science can't deliver for us: 1. The x-factor. Contrary to their claims, chemists and food scientists don't have it figured out. They
by olympus 9y ago
Here's two things that science can't deliver for us:
1. The x-factor. Contrary to their claims, chemists and food scientists don't have it figured out. They are only 99% of the way there. It's true that people won't be able to tell the difference, but it is different. This is similar to the science claims that we can make a drink that delivers all our nutritional needs but a pure Soylent diet leaves many people with headaches or cravings. Sometimes the tiny 1% x-factor ends up punching above its weight.
2. Authenticity. Honestly, I like the taste of cheap Japanese blended "scotch" more than any $500 bottle of 23 year old from the highlands. However, that Japanese blend isn't an authentic scotch. I still buy expensive scotch. I want to be able to tell people that my whisky sat in a barrel for decades, using water from a specific river and distilled according to an archaic set of rules. Lab aged whisky, no matter how good, will just be plain whisky and not part of a historic identity. This is similar to people not wanting to buy a lab grown diamond, even though the lab grown diamond is just as pretty and isn't responsible for child soldiers dying in Africa.
- kbart 9y ago"I like the taste of cheap Japanese blended "scotch" more than any $500 bottle of 23 year old from the highlands." Really? I've found whisky unique in regards that its price correlate with quality quite uniformly as opposed to majority of other products (wine and cheese comes to mind first). At least to the medium price range (~500$), can't comment about high end whisky as I haven't tried a bottle of 10000$ or similar[0]. 0. http://www.liquorista.com/most-expensive-whiskey/ http://www.liquorista.com/most-expensive-whiskey/
- penetrarthur 9y ago500$ isn't medium price range and that is not a result of perception. You can buy a lot for under 500$, I'd say everything but the "exclusive" stuff.
- olympus 9y agoNo, price correlates with the number of "features" that a wisky has- brand prestige, single barrel, single-malt (not a blend, but possibly multiple barrels), aging time, etc. Taste is subjective, and I find that Hibiki Harmony is supremely drinkable- there's no need to optmize the experience like with an expensive scotch- just pour it and enjoy. It also helps that it doesn't hurt my wallet to share it, so I drink it with friends more.