"It certainly does jack up the maintenance overhead." A bit of automation would solve this problem,as far as I can see it. "I'm really curious if this is in f

"It certainly does jack up the maintenance overhead." A bit of automation would solve this problem,as far as I can see it. "I'm really curious if this is in fact a common practice out there in the wide world." It is. I've worked for companies which do this, and have scaled with Oracle for several tens of thousands of customers (=databases). Also, complex reports that require hand-coded SQL becomes that much simpler. (Compared to having all customers' data in a single database)