After asking the same question on LinkedIn, I guess we found another (but just one good one) example: Flexport. They started with gathering (and selling) knowle

After asking the same question on LinkedIn, I guess we found another (but just one good one) example: Flexport. They started with gathering (and selling) knowledge about freight forwarding via a software platform: shipping lines, availability, prices. Later, they started to use those capabilities to become a freight forwarder (shipper) themselves, actually transporting stuff (on behalf of customers) using the knowledge that they gathered for other purposes originally. Read for example https://techcrunch.com/2017/09/21/container-full-of-cash/ https://techcrunch.com/2017/09/21/container-full-of-cash/.