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Comcast monitors Twitter
- yawl 19y agoI am very curious how do they track blogs about them: special software? subscribe search result as feed? or simply do manual search every x minutes?
- iamdave 19y agoI think from the context this gentleman just has a few RSS feeds going on, and scours the web just like you and I to see what people are saying. Doubt there's any sophisticated team of people who just sit on the web looking for the phrase "comcast"
- astrec 19y agoMost media monitoring companies offer an online component these days. To answer your question - all of the above and more (including the Mk I. Eyeball.)
- LogicHoleFlaw 19y agoMedia monitoring companies are having a renaissance right now with the rise of blogs and web media. The individuals I know working at such companies said that they've been on hiring binges for the past several years. Yes, these are professional google searchers, looking for keywords and new hits on customers' brands.
- pg 19y agoMaybe Twitter finally has a business model here.
- rokhayakebe 19y agoagreed. "build something enough people want" and the money will follow. never failed so far.
- shawndrost 19y agoHow might they implement this without otherwise compromising their current free/open model? TOS on the data, asking that commercial users pay? Premium version for company representatives?
- astrec 19y agoOr Tweetscan etc. has a business model and Twitter commercializes their API taking the cream off the top. Twitter is bigger than we imagine.
- andrewf 19y agoFor Twitter: http://tweetscan.com/rss.php?s=yourcompanyname http://tweetscan.com/rss.php?s=yourcompanyname
- samwise 19y agowhy go tru all this. All they need is to monitor their customer service lines to help customers.
- diego 19y agoThey could use our beta tool: http://twist.flaptor.com/freq?gram=comcast&submit=Show+trends http://twist.flaptor.com/freq?gram=comcast&submit=Show+t... (Running on a desktop machine right now, please be gentle)
- inovica 19y agolooks cool
- johnrob 19y agoPR at work. I'd like to think that Comcast follows blogs and twitters, looking for unhappy customers. However, I'm willing to bet that a PR person picked up Arrington's tweet and said 'fix this or face negative branding'. If you aren't an influential blogger, don't expect companies to fix your problems with any haste.
- nreece 19y agoThat's what they said about the phone, until millions got one, and then gradually, voice support deteriorated. Imagine another few thousand people takling about the Comcast problem on Twitter. Will Comcast execs be able to follow Twitter to address individual problems as closely as they do now. I have my doubts.
- pierrefar 19y agoDoes Comcast monitor all of Twitter or just Michael Arrington's?
- neilk 19y agoStop thinking that corporations are monolithic entities. "Comcast monitors Twitter" is as correct as saying "Stanford founded Google" or "The Graham family is working on a Lisp variant". Someone at Comcast follows Arrington's tweets, or uses a service like Google Alerts. It might be for work, or it might just be for the same reasons any of us might do such things. Maybe that person emails the link to someone who is able to do something about it. The end.