Thanks everyone for your super insightful comments. I cannot believe so many creators of popular projects have replied with such so many details. After reading

Thanks everyone for your super insightful comments. I cannot believe so many creators of popular projects have replied with such so many details. After reading it thoroughly I think the most common advice breaks down to make it super easy to install (this includes writing great documentation). Write blog posts about it (on medium is best i guess?) and create videos to demo it and always be eager to reply to questions on SO, etc. Also majority of people think that if you've put in the effort to create the software you gotta put some effort in marketing too.. I was really on the fence for this, but thanks for the motivation!