I'm... still confused as to what this is. It sends emails, based on events? The FAQ link at the bottom leads to nowhere, there's no explicit "Pingpoint is an AP

I'm... still confused as to what this is. It sends emails, based on events? The FAQ link at the bottom leads to nowhere, there's no explicit "Pingpoint is an API that does XYZ", and nothing beyond the front-page multipage. Your website has virtually unlimited space - you should use it to explain what I'm actually looking at.