there's a booming market for sour beers, which typically sell for $20-30/750ml, and terroir is a major factor. ABInBev has resisted going after those breweries

there's a booming market for sour beers, which typically sell for $20-30/750ml, and terroir is a major factor. ABInBev has resisted going after those breweries because they're very difficult to scale and risk is very high. Goose Island's sour program was essentially defunct for several years at one point. Wine is the more apt comparison, since sour beer and wine operate on similar time scales.