4 ms·
But it's a direct reaction to the market. Whisky (and whiskey, but IMO, to a lesser extent) is a luxury market because people are willing to pay for the quality
by golergka 9y ago
But it's a direct reaction to the market. Whisky (and whiskey, but IMO, to a lesser extent) is a luxury market because people are willing to pay for the quality. I'm confident that if people would be equally willing for craft beer quality, these companies would behave similarly, too.
- kevinmchugh 9y agothere's a booming market for sour beers, which typically sell for $20-30/750ml, and terroir is a major factor. ABInBev has resisted going after those breweries because they're very difficult to scale and risk is very high. Goose Island's sour program was essentially defunct for several years at one point. Wine is the more apt comparison, since sour beer and wine operate on similar time scales.