News brands are in a losing battle to give people a reason to go to their web site first before facebook, google, twitter, etc. They are practically obligated

News brands are in a losing battle to give people a reason to go to their web site first before facebook, google, twitter, etc. They are practically obligated to take every chance they can to persuade people. Failing that, getting some news brands banned will at least reduce competition and free up some eyeballs.