Fake news will always be profitable to publish because it thrives on exploiting our biases for profit. You can't just fix "people," there's something in English

Fake news will always be profitable to publish because it thrives on exploiting our biases for profit. You can't just fix "people," there's something in English we call the "human condition" and people have been writing about it for thousands and thousands of years. It's unavoidable. Rather than relying on Average Joe to simply not spread fake news, we need to shame these companies for actively profiting off of spreading fake information solely because of its huge impact on people on a psychological level. You wouldn't be ok with your local newspaper publishing an entire page on why "black on black crime is the only reason people advocate for gun control" so why are you ok with a global publisher publishing this information to millions of people across the planet?