Well from the article: > Adopting an asset-light model, Mehta first built an app that let customers shop from established retailers--charging a delivery fee an

Well from the article: > Adopting an asset-light model, Mehta first built an app that let customers shop from established retailers--charging a delivery fee and, at least initially, a slight markup. Instacart kept a cut for itself and paid the shopper. > Four years later those partnerships make up a significant percentage of revenue. More than 80% of orders are placed with partners, up from less than 20% three years ago.