Ask yourself are you doing this because it's needed, or because you know how to do it. Many programmers would rather rationalise "we need feature X" and then si

Ask yourself are you doing this because it's needed, or because you know how to do it. Many programmers would rather rationalise "we need feature X" and then sit there and code, because they like coding, they know how to do it, and the alternative activity (e.g. Marketing or talking to customers) is harder, has more unknowns, and they're uncomfortable with the uneasiness of the unknown. This was my problem for a long time, and I was in denial about it and over-emphasised the importance of features so I could code instead of sell. But once I accepted it as a fault in myself, I could compensate for it, then I actually started making money. I see this a LOT in my friends