Tencent is pretty good to companies they take in so this is probably great for Snap. For instance in gaming, Tencent bought majority stakes in Riot Game, minor

Tencent is pretty good to companies they take in so this is probably great for Snap. For instance in gaming, Tencent bought majority stakes in Riot Game, minority stakes in Epic games who are doing amazing things for the Unreal Engine, Rovio a top mobile publisher (Angry Birds) and a bit of Activision/Blizzard. So far all of those companies benefitted from the partnership.