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> This would be a problem even with direct distribution. Just replace distributor with retailer. This is false. Breweries that make great beer have no problem
by rockostrich 9y ago
> This would be a problem even with direct distribution. Just replace distributor with retailer.
This is false. Breweries that make great beer have no problem selling out of their beer when they only sell packaged beer at the brewery. Examples include Tree House, Trillium, Hill Farmstead, Other Half, LIC Beer Project, Interboro, Night Shift (who actually own a distribution company now, but they sell out of new releases at the brewery within a day or 2), Monkish, Cellarmaker, the Veil, and many more in pretty much any major city that you can think of. Hell, Boston and New York have a half dozen each and new breweries are still popping up that are selling out of beer without distributing.
I agree that the 3 tier system is stupid, but breweries have proven over the past decade that they can scale up to 10k+ barrels per year without distributing a single thing.
- barake 9y agoSorry I wasn’t clear, only talking about retail distribution, not direct package sales. No question plenty of breweries have found a way to be successful outside of normal retail. But they should be able to distribute, without large multinationals strong arming retailers in to not carrying competitors products. Absolutely agree that many breweries have been successful not distributing
- rockostrich 9y agoNo worries, I wasn't sure if that's what you might have meant. Night Shift near Boston actually started their own distribution company which has helped a ton of local breweries get their beer out of saturated areas and into new markets where they might do better. Right now it's mostly them distributing New England beer to Chicago and a few other areas in the NE and then picking up beer from Pipeworks in Chicago and bringing it back to distribute up here.