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Small changes over time is what killed Schlitz. A once famous brand that you probably haven't heard of if under 40. https://beerconnoisseur.com/articles/how-mi
by mohaine 9y ago
Small changes over time is what killed Schlitz. A once famous brand that you probably haven't heard of if under 40.
https://beerconnoisseur.com/articles/how-milwaukees-famous-beer-became-infamous https://beerconnoisseur.com/articles/how-milwaukees-famous-b...
- uxp100 9y agoSince that article is from 2010, it's worth noting that Schlitz was relaunched, probably shortly after that article came out. Mainly in tall boys, boasting the original 1960s recipe. It is what it is.