Reddit, HN, facebook, etc all had the founders generate content via lots of accounts until the sites became popular enough that they didn't need to generate con

Reddit, HN, facebook, etc all had the founders generate content via lots of accounts until the sites became popular enough that they didn't need to generate content anymore. Reddit founders even discussed it on many interviews and of course on reddit itself. I remember years ago, they talked about how they created a bunch of content and fake accounts in order to generate interest and to make it seem like reddit was more active than it was. Essentially, in the beginning, most of the content and most of the comments were the founders and their friends submitting and responding to their own comments with a bunch of sock puppet accounts. Essentially, it's fake it til you make it.